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VERSION:2.0
PRODID:-//BrainXchange//Augmented Enterprise Summit//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:aes-12400-2026-augmented-enterprise-summit
DTSTAMP:20260827T183804Z
DTSTART;TZID=America/New_York:20261013T145000
DTEND;TZID=America/New_York:20261013T151500
SUMMARY:Case Study - Faster Decisions\, Fewer Prototypes: How Mondelēz is Applying AR Across Global R&D Teams
DESCRIPTION:Mondelēz International is exploring how emerging technologies can help accelerate product and packaging development\, tackling one of the industry’s most stubborn bottlenecks: early packaging prototyping. In this case study\, I’ll share “Quick Pack”\, a mobile AR experience built in Zappar’s Mattercraft tool that lets packaging teams choose a format\, resize it in real time\, and change colour\, texture\, and branding before anything is physically made.\n\nThe session will cover how low-code 3D tools can move XR from innovation experiment to practical R&D workflow\, helping teams reduce handmade prototype dependency\, accelerate decisions\, and put packaging concepts in stakeholders’ hands faster across global consumer goods teams without specialist 3D skills. I’ll also touch on how these same AR tools are opening up new possibilities for consumer research\, allowing teams to test and validate concepts with consumers earlier in the development cycle.\n\nKey themes:\n\nAR as a practical R&D tool (not just an innovation experiment)\nReducing physical prototype dependency in packaging development\nEnabling faster\, more collaborative decision-making across global teams\nAR-enabled consumer research and concept validation\nLow-code 3D tools making XR accessible without specialist skills
LOCATION:Atrium Ballroom B\, Atlanta\, GA
URL:https://augmentedenterprisesummit.com/agenda/case-study-day1-1450-blue/
STATUS:CONFIRMED
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