https://augmentedenterprisesummit.com/blog/ Articles and insights from the Augmented Enterprise Summit. en-us https://augmentedenterprisesummit.com/blog/robotics-digital-twins-and-spatial-computing-are-starting-to-work-as-one-system/ https://augmentedenterprisesummit.com/blog/robotics-digital-twins-and-spatial-computing-are-starting-to-work-as-one-system/ Wed, 30 Sep 2026 17:55:50 GMT Robotics, digital twins, and spatial computing are usually discussed as separate technologies, but in practice, the boundaries are starting to blur. Together, these technologies… https://augmentedenterprisesummit.com/blog/how-ai-is-reshaping-product-innovation-before-it-even-exists/ https://augmentedenterprisesummit.com/blog/how-ai-is-reshaping-product-innovation-before-it-even-exists/ Mon, 31 Aug 2026 19:02:08 GMT Product innovation has always involved a certain amount of guesswork. Engineers, scientists, designers, and operations teams rely on the best available information to develop… https://augmentedenterprisesummit.com/blog/xr-in-automotive-how-automakers-are-using-xr-digital-twins-and-ai/ https://augmentedenterprisesummit.com/blog/xr-in-automotive-how-automakers-are-using-xr-digital-twins-and-ai/ Wed, 29 Jul 2026 19:57:35 GMT Automotive companies have been on the cutting edge of emerging technology adoption for a decade now. As an industry, automotive is a perfect example of how technologies like… https://augmentedenterprisesummit.com/blog/robotics-where-digital-twins-and-physical-ai-collide/ https://augmentedenterprisesummit.com/blog/robotics-where-digital-twins-and-physical-ai-collide/ Tue, 14 Jul 2026 17:37:51 GMT Why Physical AI Needs Digital Twins If physical AI is going to work in the real world, enterprises need a way to test it before it takes action. That may sound obvious, but it’s… https://augmentedenterprisesummit.com/blog/designing-augmented-reality-at-walmart-a-conversation-with-yuanhao-zhu/ https://augmentedenterprisesummit.com/blog/designing-augmented-reality-at-walmart-a-conversation-with-yuanhao-zhu/ Wed, 24 Jun 2026 19:30:55 GMT | https://augmentedenterprisesummit.com/blog/physical-ai-is-leaving-the-screen/ https://augmentedenterprisesummit.com/blog/physical-ai-is-leaving-the-screen/ Mon, 15 Jun 2026 14:44:26 GMT For the last few years, most people have experienced Artificial Intelligence (AI) as something that writes emails, summarizes documents, generates images, and answers questions.… https://augmentedenterprisesummit.com/blog/power-duo-ai-digital-twins-drive-smarter-more-sustainable-operations/ https://augmentedenterprisesummit.com/blog/power-duo-ai-digital-twins-drive-smarter-more-sustainable-operations/ Fri, 29 May 2026 19:12:30 GMT Although the concept of digital twins isn’t new, companies are beginning to realize the technology’s full potential, in large part thanks to Artificial Intelligence. Advancements… https://augmentedenterprisesummit.com/blog/artificial-intelligence-is-losing-the-public/ https://augmentedenterprisesummit.com/blog/artificial-intelligence-is-losing-the-public/ Wed, 13 May 2026 15:26:38 GMT AI has a serious PR problem. In many cases, the technology isn't fully ready, but the deeper issue is the pace at which it's being deployed--faster than institutions, workers… https://augmentedenterprisesummit.com/blog/beyond-the-demo-what-to-look-for-in-an-enterprise-ai-platform/ https://augmentedenterprisesummit.com/blog/beyond-the-demo-what-to-look-for-in-an-enterprise-ai-platform/ Thu, 30 Apr 2026 17:49:48 GMT Polished demos and long lists of capabilities can be compelling, but they only show/tell what an AI platform can do. The real challenge isn’t proving AI’s value; it’s operationalizing it at scale. https://augmentedenterprisesummit.com/blog/the-enterprise-ai-platform-landscape-where-to-start-and-why-its-so-hard/ https://augmentedenterprisesummit.com/blog/the-enterprise-ai-platform-landscape-where-to-start-and-why-its-so-hard/ Mon, 13 Apr 2026 17:42:47 GMT AI is out of the bag and advancing at an extraordinary pace; and though clear, measurable ROI remains elusive for many organizations, it would be unwise to “wait and see” about AI. https://augmentedenterprisesummit.com/blog/digital-twin-it-then-execute-the-new-strategy-for-enterprise-planning/ https://augmentedenterprisesummit.com/blog/digital-twin-it-then-execute-the-new-strategy-for-enterprise-planning/ Wed, 25 Mar 2026 18:14:12 GMT Digital twins are providing measurable value as powerful tools for enterprise planning. From processes to physical spaces, enterprises across industries are turning first to… https://augmentedenterprisesummit.com/blog/from-assistants-to-operators-enterprise-ai-agents-in-action/ https://augmentedenterprisesummit.com/blog/from-assistants-to-operators-enterprise-ai-agents-in-action/ Tue, 10 Mar 2026 16:52:42 GMT AI agents have seemingly replaced generative AI as the next hot thing in enterprise artificial intelligence. Salesforce, ServiceNow, Microsoft, and many other enterprise software… https://augmentedenterprisesummit.com/blog/data-readiness-the-real-bottleneck-to-enterprise-ai/ https://augmentedenterprisesummit.com/blog/data-readiness-the-real-bottleneck-to-enterprise-ai/ Mon, 23 Feb 2026 18:42:16 GMT In 2023, noting a serious operations oversight problem, BMW Group’s Hams Hall plant began centralizing its data gathering infrastructure with the ultimate goal of implementing… https://augmentedenterprisesummit.com/blog/the-agentic-spectrum-where-ai-agents-end-and-agentic-ai-begins/ https://augmentedenterprisesummit.com/blog/the-agentic-spectrum-where-ai-agents-end-and-agentic-ai-begins/ Tue, 27 Jan 2026 18:54:01 GMT I read somewhere that the dawn of the AI agent was “one of the defining stories of 2025,” a sign that we’re moving beyond mere analytics to systems that have the power to act. https://augmentedenterprisesummit.com/blog/the-real-future-of-work-do-people-actually-want-to-work-in-xr/ https://augmentedenterprisesummit.com/blog/the-real-future-of-work-do-people-actually-want-to-work-in-xr/ Mon, 05 Jan 2026 00:00:00 GMT The “best” use cases for XR in enterprise today are arguably remote support, training, and design; but I’m more interested in the concept of a virtual office. Employees today may… https://augmentedenterprisesummit.com/blog/digital-twins-find-their-way-into-data-centers-and-cybersecurity-experts-toolkits/ https://augmentedenterprisesummit.com/blog/digital-twins-find-their-way-into-data-centers-and-cybersecurity-experts-toolkits/ Thu, 04 Dec 2025 00:00:00 GMT Intro Digital twins may be an emerging technology, but they’re not new. In the 2000s, digital twins promised a new era of product development and lifecycle management in… https://augmentedenterprisesummit.com/blog/an-ai-primer-for-businesses/ https://augmentedenterprisesummit.com/blog/an-ai-primer-for-businesses/ Thu, 13 Nov 2025 00:00:00 GMT AI is a branch of computer science concerned with training machines to mimic human intelligence in order to perform tasks ranging from simple perception to complex problem solving and reasoning. https://augmentedenterprisesummit.com/blog/why-you-need-an-xr-specific-mdm-and-other-xr-market-observations-with-arborxr-brad-scoggin/ https://augmentedenterprisesummit.com/blog/why-you-need-an-xr-specific-mdm-and-other-xr-market-observations-with-arborxr-brad-scoggin/ Fri, 03 Oct 2025 00:00:00 GMT We had the opportunity to speak with Brad Scoggin, Co-founder and CEO of ArborXR, covering the company's origins, XR adoption challenges, the evolving XR ecosystem and, more. This interview has been edited for length and clarity. https://augmentedenterprisesummit.com/blog/how-niantic-spatial-sprung-out-of-niantic-labs-to-help-ai-understand-the-real-world/ https://augmentedenterprisesummit.com/blog/how-niantic-spatial-sprung-out-of-niantic-labs-to-help-ai-understand-the-real-world/ Fri, 19 Sep 2025 00:00:00 GMT We had the opportunity to interview Thomas Gewecke, President and COO of Niantic Spatial, to learn about the company's origin story, mission, and technology. Niantic Spatial's living 3D map of the real world is both groundbreaking and fundamental, and the company's spatial services critical to the ability of XR and AI to usher in a new era of work. https://augmentedenterprisesummit.com/blog/meet-sony-xyn-zin-interview-thaisa-yamamura/ https://augmentedenterprisesummit.com/blog/meet-sony-xyn-zin-interview-thaisa-yamamura/ Mon, 08 Sep 2025 00:00:00 GMT First announced at CES 2025, Sony's XYN is essentially a suite of solutions designed for spatial content creation. We had the opportunity to interview Thaisa Yamamura, Head of Product & Development, to learn more and, in particular, what enterprises need to know about the XYN initiative.