Augmented Enterprise Summit Exhibitor
Obsess is the leading experiential e-commerce platform that enables brands and retailers to create immersive, branded, discovery-driven virtual stores on their websites. The mission of the company is to create the next-generation online shopping interface that transforms the traditional e-commerce thumbnail grid into a 3D, interactive, social and highly engaging experience. Obsess has launched over 250 virtual stores and experiences for brands such as Ralph Lauren, Charlotte Tilbury, J.Crew, Revlon, Maybelline, Johnson & Johnson, NBC Universal, Mattel, and more—driving consumer engagement, brand loyalty and conversion.


Obsess - Virtual Store Platform

Virtual stores powered by Obsess enable brands to deeply engage a new generation of consumers, build brand equity and drive customer loyalty.

Retailers are gamifying shopping with virtual storefronts to boost engagement, loyalty

In Obsess’ virtual storefronts, customers can create their own avatars. Depending on the retailer, they can also play games that can unlock more content, promotions or other bonuses that keep them in the virtual stores for longer, the company said.