AI. XR. Digital twins.Put them to work.
Explore how enterprise teams use AI, XR, digital twins, and 3D workflows to train people, design products, and improve operations.
October 26–27, 2027Marriott Dallas Allen Hotel & Convention Center
- Attendees
- 1,200+
- Speakers
- 80+
- Sponsors & Exhibitors
- 60+
- Sessions
- 40+
The enterprise journey
From experimentation to operational scale.
Compare approaches, learn from practitioners, and build the operational capability to move promising technology forward.
- 01Discover
- 02Validate
- 03Deploy
- 04Scale
Technologies covered
Core technology areas explored across sessions, workshops, and demonstrations.
Digital twins
3D models, real-time data, simulation, and digital thread
Artificial intelligence
Generative, agentic, physical, machine learning, computer vision, and NLP
XR and spatial computing
AR, VR, MR, spatial interfaces, and immersive collaboration
3D workflows
BIM, VDC, CAD, reality capture, LiDAR, and reusable 3D content
Wearables and interfaces
Headsets, mobile devices, haptics, and hands-free tools
Connected operations
IoT, sensors, robotics, automation, and cloud or edge computing
Featured 2026 speakers

Santosh Subramanyam
Macy's

Max Sikorski
General Motors

Xavier Hansen
Novartis

Sabaita Mohsin
Caterpillar

Kyle Beam
Walmart

Lucas Richmond
Gilbane Building Company

Shashank Kadetotad
Mars

Keisha Nelson
The Coca-Cola Company

Jon Gurney Bell
UPS

Matt Tomlinson
Mondelēz International

Darin Bolthouse
Lockheed Martin

Kaushik Datta
Mercedes-Benz USA
The summit experience
Learn, question, compare, and connect.



2026 agenda
(Panel) Preparing for AI, XR, and Digital Twins: A Roadmap for Successful Integration
Mark ChabotTrifork
Sam LiuKLA
Stacy HallGE HealthCare
(Panel) A New Shared Reality: Redefining Design, Viz & Engagement with AI, XR & Digital Twins
Lorna Jean MarcuzzoMillerKnoll
Max SikorskiGeneral Motors
Ramondo RobinsonCNN
(Panel) Empowering the Workforce: AI & XR for Training, Remote Support, and Work Instructions
Stephanie MontgomeryXR Association (XRA)
Darryl WrightSouthern Company
Anna BourdaisHuntington Ingalls Industries
(Panel) What Next? How to Advance AI/XR/Digital Twin Projects From Pilot to Production
Bryan BassettIDC
Paul DaviesBoeing
Randy BurnsworthPorsche Cars North America
Case Study – Real-World Challenges, Without the Real-World Risk: Building an Enterprise VR Training Program for Working on the Railroad (MTA Metro-North Railroad)
Lorne LiebMTA Metro-North Railroad
Luca SpensieriMTA Metro-North Railroad
(Panel) Beyond Immersive: How AI is Reshaping Enterprise Today and Tomorrow
Christina TongNVIDIA
Sabaita MohsinCaterpillar
Kenney CrooksNorthrop Grumman
(Panel) Combining IT & OT: Creating & Deploying Digital Twins to Solve Real-World Problems
Dijam PanigrahiGridRaster
James P. CooperArcadis
Ed MooreChevron
Case Study – Using XR and digital twins to train teams, test decisions, and reduce risk before construction. (Gilbane)
Lucas RichmondGilbane Building Company
Case Study – The VR Market Has Shifted — So Has the Path to Scale (Johnson & Johnson MedTech)
Sean PetersonJohnson & Johnson MedTech
2026 sponsors and exhibitors
Principal Sponsors
Sponsors
Explore sponsorship for providers whose capabilities support enterprise implementation, integration, adoption, and scale.
What attendees say

“Simply put, I’m looking for solutions and I want to talk to people who’ve actually done things…I want to find out what actually worked, what didn’t work, and why that’s so. The networking’s pretty incredible for me [and] makes it easier to not make the same mistakes others have made.”
Technical Fellow/Systems Engineer - Digital Transformation

“I’m eager to translate this week’s learning and collaborate with my team to turn it into a focused technology roadmap that drives meaningful transformation.”
Sr. Program Manager

“Fantastic people, fantastic learning experience, really rich content at every level. If you want to be deep into the technical weeds, you can do that. If you want to be high-level, business strategy, you can do that. It’s a choose your own adventure in the best possible way.”
Assoc. Director, Cyber Architecture

““At the end of the day, I’ve gone to a lot of other conferences [but] there hasn’t been a better one that actually brings together the right people, and open people to talk and share our learnings and journey across all the ecosystem–augmentation, virtual reality, digital twins…””
Digital Reality (XR and 3D) Capability Architect

“[One of the] most useful conferences I’ve attended…The exhibitors are serious [and] the opportunities to network and discuss new tech are endless. Everyday, the discussions would start prior to 7 am and last well past 6:30 pm because it was so valuable.”
Senior Technology Expert

“This was my best conference experience so far, with the most relevant content to my career [and] an abundance of awesome connections to be made.”
Product Manager

“[This] community has always been close to my heart because of its diversity and the high quality of its participants. It’s a fantastic mix of experienced industry leaders, innovators, and subject matter experts.”
Tech Lead, Immersive Learning & Visualization
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