Learn
What you need to know to successfully leverage XR, AI, digital twins, and other emerging technologies in your business from the very companies seeing ROI today.
Why attend in 2027
How can AI, XR, digital twins drive ROI for your business?
Consisting of real-world case studies and expert-led group discussions, the Augmented Enterprise Summit is where enterprises can hear practical, first-hand advice for evaluating, adopting, and scaling spatial computing and adjacent technologies in the workplace.
October 26–27, 2027 at Marriott Dallas Allen Hotel & Convention Center
Download the 2027 attendee information guide
Tell us a little about yourself, then download the guide immediately. Event updates are optional.
What You'll Learn
Real experiences. Genuine successes. Honest failures.
Enterprises attend Augmented Enterprise to get the insights, resources, and connections they need to bring XR, AI, digital twins, and other emerging technologies into the workplace and workforce.
Capabilities and limitations
The current capabilities and shortcomings of XR, AI, and digital twins in real work environments, plus factors preventing wider deployment.
Use cases and buy-in
How to choose a use case, get buy-in, and work with vendors as well as internal and external stakeholders.
Pilots, KPIs and ROI
How to set up a low-cost pilot, determine KPIs, and measure both quantitative and qualitative ROI.
Moving beyond the pilot
How to drive projects from POC to full-scale deployment, plus interoperability and change management challenges.
3D content and data
How to visualize big data, convert CAD to XR, create a pipeline of 3D content, and repurpose existing 3D assets for XR.
Technology convergence
The current and future possibilities for combining XR, AI, robotics, edge computing, and more emerging tech.
Actionable insights
How to turn data from XR (eye tracking, hand tracking, etc.) into actionable insights, and how to use AI to prepare data for XR and digital twins.
Digital twins and digital thread
How to develop and deploy digital twins/digital thread to inform decision-making, boost innovation, and more.
Managing the challenges
Device management, data management, market maturity, cybersecurity, governance, and other challenges.
Topics covered
- Critical applications
- Remote support, collaboration, work instructions, training/skills development, design/prototyping, asset management, safety, QA, marketing, customer experience, etc.
- Getting started with XR, AI, digital twins
- Lessons from early adopters, securing stakeholder buy-in, selecting vendors, preparing data and infrastructure, avoiding pilot purgatory, etc.
- Scaling
- Moving from pilot project to enterprise-wide adoption, including infrastructure and integration requirements, organizational change, interoperability, ongoing support, etc.
- Real benefits
- Operational efficiencies, cost savings, productivity gains, and other measurable business outcomes end users are realizing today from XR, AI, and digital twins.
- Digital twins
- Leveraging 4D modeling, real-time data, and simulation to build comprehensive digital twins of physical assets, processes, and systems for monitoring, analysis, optimization, etc.
- Technical challenges
- Common implementation workarounds, data privacy and security, legacy system integration, cloud/edge computing needs, and more.
- Artificial intelligence
- Current state, key approaches/applications (ML, NLP, generative, agentic, physical, etc.), model training and deployment, governance, etc.
- Analytics
- Capturing domain knowledge, visualizing complex data, enabling real-time digital twins, and leveraging new data streams generated by XR and connected environments.
- More
- Advanced sensors, automation, BCI, digital thread, edge intelligence, IIoT, reality capture, robotics, simulations, wearables, etc.
- XR accessories
- Haptic controllers and gloves, motion simulators, eye/head/hand tracking, spatial audio, and more interaction technologies.
- Attendees
- 1,200+
- Speakers
- 80+
- Sponsors & Exhibitors
- 60+
- Sessions
- 40+
Who’s in the room?
Who Attends the Augmented Enterprise Summit?
Enterprise decision makers already using XR, AI and digital twins as well as those exploring and evaluating emerging technologies for their organizations. Network with like minded professionals from across industries.
- CIOs, chief technologists, and chief innovation officers
- Senior directors of education, operations, and strategy
- Heads of digital transformation, digital engineering, digital learning, and advanced visualization
- Senior product, program, project, supply chain, and training managers
- Innovation executives, VPs of technology, and technology fellows
- IT directors and managers, principal engineers, and data analysts
- Directors of R&D, process improvement, quality assurance, and technical training
- Senior leaders of digital marketing, digital experience, and digital design
- Senior directors of AI, AI project managers, and AI systems architects
- Digital twin engineers and product owners
- XR business heads, VDC managers, simulation designers, and more
Previous summit attendees
From technology to application
Technologies Covered
Digital twins
3D modeling, real-time data, simulation, etc.
Artificial intelligence
Generative, agentic, physical, ML, AI glasses, etc.
XR
Extended reality, or spatial computing
3D
BIM, VDC, reality capture, LiDAR, etc.
Wearable and haptic technology
Wearable, haptic and other XR accessories
Emerging technologies
IIoT, avatars, robotics, automation, edge, etc.
Application focus
- Remote support & augmented work instructions
- Virtual collaboration & meetings
- Product design & prototyping
- Training & learning
- Marketing, sales & customer experience
- Asset visualization & digital twins
- Data visualization
- Safety
Industries covered
- Manufacturing
- Automotive
- Aviation & aerospace
- Construction
- Engineering
- Healthcare & pharma
- Consumer goods & insurance
- Retail & wholesale
- Field service & utilities
- Energy, chemical & mining
- Travel & hospitality
- Shipping & logistics
The value of attending
What you can bring back to your business.
Connect
With those driving next-gen tech in various industries for a variety of applications, including practitioners from every sector, along with vendors, analysts, and integrators, all in one place, at one time.
Try out
The top spatial computing and adjacent technology solutions having an impact in real enterprise environments.
Meet with leading solution providers and demo a range of devices and platforms, including XR/AI glasses and headsets, 3D capture tools, digital twin software, AI integrations, XR accessories, and more.
Participate
In the discussion and learning by sharing your experiences, concerns, and ideas. Tap into the collective knowledge of the room to address common challenges and objectives.
Access
Access exclusive educational content, including session recordings and presentation slides, new partner white papers, reports, and more.
Feedback from previous summits
What Attendees Are Saying
“Simply put, I’m looking for solutions and I want to talk to people who’ve actually done things…I want to find out what actually worked, what didn’t work, and why that’s so. The networking’s pretty incredible for me [and] makes it easier to not make the same mistakes others have made.”
Technical Fellow/Systems Engineer - Digital Transformation
“I’m eager to translate this week’s learning and collaborate with my team to turn it into a focused technology roadmap that drives meaningful transformation.”
Sr. Program Manager
“Fantastic people, fantastic learning experience, really rich content at every level. If you want to be deep into the technical weeds, you can do that. If you want to be high-level, business strategy, you can do that. It’s a choose your own adventure in the best possible way.”
Assoc. Director, Cyber Architecture
“At the end of the day, I’ve gone to a lot of other conferences [but] there hasn’t been a better one that actually brings together the right people, and open people to talk and share our learnings and journey across all the ecosystem–augmentation, virtual reality, digital twins…”
Digital Reality (XR and 3D) Capability Architect
“[One of the] most useful conferences I’ve attended…The exhibitors are serious [and] the opportunities to network and discuss new tech are endless. Everyday, the discussions would start prior to 7 am and last well past 6:30 pm because it was so valuable.”
Senior Technology Expert
“This was my best conference experience so far, with the most relevant content to my career [and] an abundance of awesome connections to be made.”
Product Manager
“[This] community has always been close to my heart because of its diversity and the high quality of its participants. It’s a fantastic mix of experienced industry leaders, innovators, and subject matter experts.”
Tech Lead, Immersive Learning & Visualization