Benny Lee is the Global Manager of Experiential Design from The Coca-Cola Company. His team leads global design strategy, brand identity, design innovation, digital and retail design in order to create a relevant and multidimensional end-to-end experience across global brand touchpoints. Since joining Coca-Cola, Benny has been the key contributor for projects where technology and consumer experience intersect. He has lent his expertise in 3D and product design to help define the 3D product imagery automation workflow, developed digital marketing assets for Taste the Feeling global campaign, and designed visuals for the recent Topo Chico Hard Seltzer public-facing press releases and external communication of new brand identity. Outside of Coca-Cola, Benny spends his time working on diverse projects in woodworking, virtual reality domain, and metaverse to create compelling products focus on storytelling and develop concepts with authentic and well-executed user experience.