Bobby Carlton has dedicated his professional career to exploring how XR technology can be used to reshape how an industry could approach education, training, and engagement, as well as its impact on Industry 4.0 such as automation, warehouse, and robotics.

His work also explores how immersive technology such as unique XR initiatives and Web3 will change digital marketing and company branding, and how it will change social behavior and consumerism by creating more agile thinking that leads to brand loyalty.

Along with his duties at FS Studio, he has been a contributing writer for VRScout since 2016, is on the SXSW XR Pitch Advisory Board, a judge for the AIXR VR Awards, and makes frequent appearances on the UK’s TalkTV as their tech expert.