EWTS is now The Augmented Enterprise Summit (AES)



Framarz Mistry
Mohawk Industries
Sr. Director, Design Technology

Having worked in the architecture and interior design visualization industry for 10 years, Framarz Mistry is responsible for all the visualization technology needs for Mohawk Group and their clients, from state-of-the-art simulations and room scene renderings, to online tools that assist designers with adding their personal style to their spaces. He has been responsible for establishing the Visual Interactive Studio (VIS) at Mohawk and led the development, and implementation of award-winning virtual reality technology in all of the company’s showrooms across North America. Currently, he is leading the development of Mohawk’s web-based real-time carpet recoloring and simulation tool – Personal Studio.

Framarz earned a bachelor’s degree in architecture from the Birla Institute of Technology in India and a master’s degree in interactive design and game development from the Savannah College of Art and Design.


Mohawk Group's New Visual Interactive Studio (VIS)

Debuted at NeoCon 2017, Mohawk Group’s award-winning Visual Interactive Studio (VIS) provides 2D floor perspectives, 3D room scenes, and high resolution renderings of designers' unique flooring creations, culminating in a fully immersive virtual experience.

VIS gives designers the power to explore every facet of a project’s floor plan and perfect every aspect of a flooring specification in a fully immersive virtual experience.