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January 5, 2026
The “best” use cases for XR in enterprise today are arguably remote support, training, and design; but I’m more interested in the concept of a virtual office. Employees today may…
May 14, 2025
The enterprise XR space has come pretty far in the last 5-10 years. In more and more cases, pilot programs turn into wider-scale rollouts rather than end in purgatory . Check out…
April 7, 2025
January 6, 2025
2024 Enterprise Use Case Trends: --Greater interest in XR from healthcare and the public sector --Training still the top XR application in enterprise (increasingly in combo with…
November 12, 2024
Back in 2019, I wrote an article posing the question, “When is the time to talk about consumer-facing AR apps in enterprise?” With Apple now reportedly working on smart glasses…
July 26, 2024
Petrobras ASSET VISUALIZATION In December 2023, it was announced that Halliburton would be developing a digital twin system for Petrobras’ giant pre-salt field offshore Brazil in…
June 5, 2024
I recently reviewed many enterprise use cases of AR/VR/MR (XR) for marketing and sales from between approximately 2017 and today, parsing out eight specific applications of…
May 20, 2024
While using XR for training, remote support, and design has become standard practice in many organizations across industries, one lesser-known application could blossom as consumer…
May 9, 2024
Some lesser-known XR applications are beginning to make headlines. Discover three up-and-coming use cases for extended reality or spatial computing in business and industry…
March 5, 2024
As the labor market grows more and more competitive and workplaces become increasingly mobile and decentralized, HR departments across industries have been looking to extended…
February 1, 2024
As the labor market grows more and more competitive and workplaces become increasingly mobile and decentralized, HR departments are looking to emerging technologies to shake up the…
January 2, 2024
In 2023, organizations continued to explore, deploy, and even expand use of augmented, virtual, and mixed reality (AR/VR/MR or XR). Popular applications included remote support and…