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By Technology

POWER DUO: AI & DIGITAL TWINS DRIVE SMARTER, MORE SUSTAINABLE OPERATIONS

Although the concept of digital twins isn’t new, companies are beginning to realize the technology’s full potential, in large part thanks to Artificial Intelligence. Advancements in AI as well as IoT, cloud/edge computing, reality capture, and extended reality (XR) are making digital twins more intelligent, predictive, autonomous, and accessible to organizations of all sizes across nearly every industry.  At their core, digital twins are virtual replicas of physical systems, but when combined with AI, they become far more powerful. AI-powered digital twins integrate real-time IoT sensor data and other diverse data sources with dynamic, physics-based 3D models, enabling organizations to simulate, predict, and optimize everything from factory floors to supply chains.  These systems can run complex “what-if” scenarios, detect anomalies, predict maintenance, and even automate certain controls, transforming digital twins from static visualizations into intelligent, self-learning, multi-purpose decision-making tools. The shift is unlocking tangible benefits like improved energy efficiency, faster planning cycles, reduced operational risk, and increased productivity.  More importantly, it’s allowing companies to fundamentally rethink how they design products, manage operations, and scale sustainably. Discover how two real-world organizations are using AI-powered digital twins to tackle increasingly complex business challenges while laying the groundwork for smarter, more efficient, and […]

4 min read

Artificial Intelligence is Losing the Public

5 min read

Beyond the Demo: What to Look for in an Enterprise AI Platform

5 min read

The Enterprise AI Platform Landscape: Where to Start (and Why It’s So Hard)

6 min read

By Application

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By Application

The Real Future of Work—Do People Actually Want to Work in XR?

The “best” use cases for XR in enterprise today are arguably remote support, training, and design; but I’m more interested in the concept of a virtual office. Employees today may put on XR devices for specific tasks like troubleshooting equipment with a remote expert or reviewing a design with distant colleagues. But what about working a nine-to-five in XR? I’m surely not the only white-collar worker who is sick of her WFH setup, struggling to stay productive, and desiring a better way to manage the 50 open tabs on my laptop screen. Are people actually interested in working in virtual workspaces? Does anyone want to work a full work day in a headset? Should they? Is the ultimate remote work setup possible with just a pair of smart glasses? While people continue to tout the benefits of remote work (increased flexibility, reduced travel, etc.), the downsides are also becoming apparent, including an unhealthy work-life balance, declining social skills, feelings of isolation and loneliness, and a palpable disconnect from coworkers and the organization as a whole. And while some employers call for staff to return to office full-time, there’s no going back, especially for digital natives entering the workforce. Flexible work […]

7 min read

Scaling Reality: How XR Pilot Projects Evolve into Full Deployments

6 min read

Two individuals wearing virtual reality headsets, immersed in an immersive digital experience at a technology conference.

3 New & Recent XR Use Cases in Enterprise

4 min read

Emirates Boeing 777-300ER aircraft soaring in the sky

Looking Back at the Most Notable XR Use Cases of 2024

6 min read

An image of a medical infusion device and a patient information screen in a home setting, showcasing Enterprise XR: 2024 Trends.

By Industry

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By Industry

4 Airlines Revolutionizing Crew Training and Passenger Entertainment

With the airline industry facing a multitude of obstacles as of late, employee training and customer peace of mind are more important than ever. How are major airlines utilizing XR to meet today’s challenges? Envoy Training Pilots to Fly High Using Virtual Reality Envoy Air, a subsidiary of American Airlines, is leading the way in U.S. aviation by becoming the first carrier to gain Federal Aviation administration (FAA) approval for incorporating Virtual Reality (VR) into its pilot training programs.  The airline is employing VR headsets and joysticks at its Dallas headquarters to simulate critical tasks such as preflight walkarounds and flight deck checklists without the need to appropriate an actual aircraft.  This innovative approach, developed in partnership with Florida-based Cole Engineering Services, compliments traditional training tools like flight simulators. According to Captain Allen Hill, Envoy’s Director of Flight Training, “Both junior and senior aviators take to it very well. It helps them gain proficiency in a shorter period of time,” enhancing pilot readiness for real-world operations.  The VR system offers a highly immersive environment in which pilots can practice inspecting aircraft for potential issues or run through cockpit procedures as if preparing for an IRL flight. In addition to pilots, […]

4 min read

Walmart’s XR Journey: Retail Giant and AR/VR Trailblazer

8 min read

A Walmart employee standing in a Walmart grocery store aisle, surrounded by wine and other products, with text describing a Pinot Noir wine recommendation

XR in AEC: VR for Design, AR to Build

5 min read

Construction site with wooden frame and yellow forklift, showcasing home building process

XR in the Fast Food Industry

4 min read

A person holding a mobile phone displaying an augmented reality image of a fast food brisk-it-all melt sandwich

By Technology

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By Technology

POWER DUO: AI & DIGITAL TWINS DRIVE SMARTER, MORE SUSTAINABLE OPERATIONS

Although the concept of digital twins isn’t new, companies are beginning to realize the technology’s full potential, in large part thanks to Artificial Intelligence. Advancements in AI as well as IoT, cloud/edge computing, reality capture, and extended reality (XR) are making digital twins more intelligent, predictive, autonomous, and accessible to organizations of all sizes across nearly every industry.  At their core, digital twins are virtual replicas of physical systems, but when combined with AI, they become far more powerful. AI-powered digital twins integrate real-time IoT sensor data and other diverse data sources with dynamic, physics-based 3D models, enabling organizations to simulate, predict, and optimize everything from factory floors to supply chains.  These systems can run complex “what-if” scenarios, detect anomalies, predict maintenance, and even automate certain controls, transforming digital twins from static visualizations into intelligent, self-learning, multi-purpose decision-making tools. The shift is unlocking tangible benefits like improved energy efficiency, faster planning cycles, reduced operational risk, and increased productivity.  More importantly, it’s allowing companies to fundamentally rethink how they design products, manage operations, and scale sustainably. Discover how two real-world organizations are using AI-powered digital twins to tackle increasingly complex business challenges while laying the groundwork for smarter, more efficient, and […]

4 min read

Beyond the Demo: What to Look for in an Enterprise AI Platform

5 min read

The Enterprise AI Platform Landscape: Where to Start (and Why It’s So Hard)

6 min read

Digital Twin It, Then Execute: The New Strategy for Enterprise Planning

4 min read

Editorial

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Editorial

Artificial Intelligence is Losing the Public

AI has a serious PR problem. In many cases, the technology isn’t fully ready, but the deeper issue is the pace at which it’s being deployed–faster than institutions, workers, regulators, and society itself can adapt. People are turning on AI This started out as a blog post about what’s holding AI back in enterprise. While I still intend to write that piece, I’ve noticed something else in my private life as a netizen: People are starting to really hate AI.  To put it more diplomatically, public sentiment around AI is becoming increasingly negative. The backlash is fueled by job replacement fears, environmental concerns, and the rapid spread of “AI slop” across digital platforms. There’s also a deeper unease taking shape – a sense that we’re losing something fundamentally human – alongside growing doubt in what we see and consume.  High-profile leaders in AI aren’t helping matters. Between government contracts, media appearances, and relentless hype cycles, many come across as detached from the social and environmental consequences of the technology they’re building. Tech companies continue pushing AI into products through automatic UI changes and half-baked features, while executives rush to deploy it in pursuit of efficiency gains and shareholder approval. The […]

5 min read

Why You Need an XR-Specific MDM and Other XR Market Observations with ArborXR’s Brad Scoggin

11 min read

Virtual reality headset and FPS control metrics report showing pass/fail data for training modules

How Niantic Spatial Sprung Out of Niantic Labs to Help AI Understand the Real World

4 min read

A skyline of a large city with tall buildings and skyscrapers in the background, with the Niantic Spatial logo in the foreground.

Meet Sony XYN (/zin/): Interview with Thaisa Yamamura

4 min read

Futuristic sci-fi landscape with the XYNE logo and a silhouetted person standing in the center

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