Articles
Analysis, case studies, and practical insights from the Augmented Enterprise Summit community.
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August 9, 2021
Only six years ago, Gulfstream used paper to design aircraft. Today, the company has significantly sped up the design cycle of new aircrafts with immersive technologies. From…
July 26, 2021
You better believe it! And that's not all: VR simulations for an active shooter emergency situation, learning how to purge and walk down a gas pipeline, and more--all coming out of…
May 11, 2021
A history-making asteroid sample on its way back to Earth, the search for ancient life on Mars, plans for the first fully commercial flight to space...these are just some of the…
April 29, 2021
A two-fold case study perfect for social distancing and beyond: It took Mars only 10 weeks from kickoff to in-store demo for Mars Augment, a project that not only reduces travel…
April 5, 2021
Since COVID-19, the future of travel has become fraught and uncertain. Let's consider how airlines’ and airports’ use of XR and wearables will change post-pandemic given consumers’…
May 14, 2019
Today, the U.S. housing market is nearing all-time highs following a long recovery from the 2007-08 global financial crash, which was fueled (in part) by the collapse of the…
April 24, 2019
Warnings and other use cases of AR/VR in Insurance: The UK-based insurer Allianz used augmented reality to generate customer awareness around the possibility of home accidents. The…
April 16, 2019
Despite advances in technology, mining operations today are fundamentally the same as they were half a century ago. Faced with increasing demand, diminished ore grades, less…
April 9, 2019
Today, “every business is a tech business” and in every industry consumers’ digital customer service expectations are growing. A decade after the U.S. travel and hospitality…
March 22, 2019
Drug discovery, development, testing, approval, manufacturing, marketing, sales, and distribution—the pharma industry is defined by a number of processes – some years-long and all…
February 19, 2019
I recently watched a Netflix documentary about the Fyre Festival. Two things from the story really stuck with me: 1) Festival owner Billy McFarland failed to get festival…
February 13, 2019
Bechtel, Caterpillar, CDM Smith, MacDonald-Miller Facility Solutions, Martin Brothers Construction, Brady Services, Rogers-O’Brien Construction… These are just a few of the…
