Blog & Insights

Designing Augmented Reality at Walmart: A Conversation with Yuanhao Zhu

Artificial Intelligence is Losing the Public

AI has a serious PR problem. In many cases, the technology isn't fully ready, but the deeper issue is the pace at which it's being deployed--faster than institutions, workers…

Why You Need an XR-Specific MDM and Other XR Market Observations with ArborXR's Brad Scoggin

We had the opportunity to speak with Brad Scoggin, Co-founder and CEO of ArborXR , covering the company's origins, XR adoption challenges, the evolving XR ecosystem and, more. This…

How Niantic Spatial Sprung Out of Niantic Labs to Help AI Understand the Real World

We had the opportunity to interview Thomas Gewecke, President and COO of Niantic Spatial, to learn about the company's origin story, mission, and technology. Niantic Spatial's…

Meet Sony XYN (/zin/): Interview with Thaisa Yamamura

First announced at CES 2025, Sony's XYN is essentially a suite of solutions designed for spatial content creation. We had the opportunity to interview Thaisa Yamamura , Head of…

Why Digital Twins Aren't Just for Heavy Industry & More: Interview with Cintoo's Dace Campbell

Cintoo is an all-in-one platform for reality and 3D scan data synergy. By managing 3D scan data from the built environment, Cintoo empowers teams to leverage reality capture data…

In their own words: What’s top of mind for enterprise XR users going into 2025

What XR adoption challenges are currently plaguing enterprises? What are their vendor red flags? Discover what’s currently on enterprise XR end users’ minds based on the in-app…

Top Enterprise XR News from AWE 2024

AWE USA went down last week in Santa Clara. Here are some of the most publicized enterprise-related announcements and developments that took place around the big XR event. LENOVO…

New Questions Arise from XR End Users on the Factory Floor

Factory workers' questions indicate growing interest and acceptance of XR in manufacturing and beyond.

What Apple Vision Pro Means for Enterprise

After years of speculation and delays, Apple revealed its first XR device yesterday. Apple Vision Pro is a highly impressive first-generation headset that appears to seamlessly…

Top Enterprise XR News from AWE 2023

AWE USA went down last week in Santa Clara. Here are some of the most publicized enterprise-related announcements and developments that took place around the big XR event. LENOVO…

How to Spearhead XR at Your Company

Although extended reality (XR) technologies have been around for decades, only in the last few years has it matured enough for widespread enterprise adoption. Innovators love the…