Eric Bursch
Design & Innovation Consultant - Immersive Experiences

I started my career in 2000 at Toyota and worked for 16 years in the engine compartment design area of product development. In 2017, I was given a new challenge of leading the design innovation group in the digital engineering design department. In 2018, I was given leadership of a team to implement XR technology to improve the vehicle development process. For 3 full years, we developed applications to support vehicle evaluation, design and manufacturing while shortening lead times and reducing cost and reliance on physical prototypes. Now, in July of 2022, I've started a role with Toyota Connected North America on the Immersive Experiences team focusing on establishing a Toyota presence in the metaverse. I'm really excited to lead Toyota in this way and hope to make a splash soon!