Exhibit Set-up & Breakdown Times

Set-up: Monday, October 14 | 1:00-6:00pm CT
Breakdown: Thursday, October 17

(A) Augmented Enterprise Summit Supplier Information

Exhibitors are ultimately responsible for all services in connection with their exhibit, including but not limited to freight, drayage, booth carpet/flooring, rentals, and labor.

Superior Expo Services (SES)

Phone: 972 271 7444 (toll-free 866 386 3976)

[email protected]

    • SES is the official exhibit service contractor for this year’s event and will work directly with you for all booth-related logistics.
    • You will be provided with SES’s Exhibitor Services Manual, which includes order forms for services you may require. To access this information electronically and place your order online, contact [email protected] to request a user login. 
    • SES’s services include:
        • Shipping
        • Material Handling
        • Booth Furnishings
        • Booth Rental Displays
        • Equipment Rentals & Labor

SES Main Contact

Dave Galofaro, Sales Manager
Office: 972 271 7444 | Cell: 214 876 0324
[email protected]

Lead Retrieval – Coming Soon

Power/Electric, Internet & Audio-Visual Equipment – Coming Soon

Hyatt Regency Dallas Contact – Coming Soon

(B) Booth Equipment Package Details

5’ x 5’ Booth

(1) Floor marking

(1) 8’ high pipe and drape back wall, 3’ high side rails

(1) 4′ skirted table 

(1) Chair

(1) Waste basket

(1) 7” X 44” ID sign

10’ x 10’ Booth Package

(1) Floor marking

(1) 8’ high pipe and drape back wall, 3’ high side rails

(1) 6′ skirted table 

(2) Chairs

(1) Waste basket

(1) 7” X 44” ID sign

10’ x 20’ Booth Package

(1) Floor marking

(1) 8’ high pipe and drape back wall, 3’ high side rails

(2) 6′ skirted table 

(4) Chairs

(1) Waste basket

(1) 7” X 44” ID sign

20’ x 20’ Booth Package

(1) Floor marking

(1) 8’ high pipe and drape back wall, 3’ high side rails

(4) 6′ skirted table 

(8) Chairs

(1) Waste basket

(1) 7” X 44” ID sign

20’ x 30’ Booth Package

(1) Floor marking

(1) 8’ high pipe and drape back wall, 3’ high side rails

(6) 6′ skirted table 

(12) Chairs

(1) Waste basket

(1) 7” X 44” ID sign

(C) Exhibitor Rules & Guidelines


    • All booth matters and questions not covered by these Rules and Regulations are subject to the decision of BrainXchange (Event Organizer). BrainXchange may amend these Rules and Regulations at any time and all the amendments that have been made will be equally binding for all parties, as are the original Rules and Regulations. In the event of any amendment or addition to these Rules and Regulations, BrainXchange will notify exhibitors who may be affected.
    • BrainXchange reserves the right to reject or prohibit any booth, whole or in part, or any exhibitor and his or her representatives, based solely on its judgment, discretion, and authority. 

Exhibition Floor Plan – The exhibition floor plan is subject to change without notice. The floor plan is not to an exact scale, but accurately represents the position and sizes of exhibition spaces.

    • Occasionally, an exhibitor’s location may need to be moved after the space has been confirmed due to unforeseen situations either before the event or onsite. Every effort is made by show management to accommodate the exhibitor, but there may be situations where this cannot be accomplished.

Hanging Signs, Ceiling, Rigging – The hanging or rigging of banners/displays/signs is strictly not allowed from the exhibition hall ceiling/roof. Lighting trusses, hung from the ceiling, will not be allowed.

Booth Demonstrations / Obstructions of Aisles:

    • The show aisles and public spaces are not part of the exhibitor’s booth. Therefore, exhibitors are required to confine all activities to the designated exhibit space outlined in the signed agreement. 
    • Exhibits must be arranged so as not to obstruct the sight line or otherwise interfere with the displays of other exhibitors.
    • Exhibitors may not conduct demonstrations or activities that result in excessive obstruction of aisles or prevent ready access to neighboring exhibitors’ booths. Please make sure to position your demonstrations in such a way as to bring attendees into the booth rather than filling the aisles. 

Subletting of Exhibit Booth Space – Exhibitors may not sublet, assign, or share any booths, tabletop displays, or any part of allocated exhibit space with another company or organization and all exhibit benefits are non-transferable.

Security – Security will be provided at the event, but exhibitors are responsible for their own materials, as BrainXchange/Augmented Enterprise Summit is not responsible for any lost, damaged or stolen property.  Overnight security will be present on the nights of Monday (10/14), Tuesday (10/15), and Wednesday (10/16).

Badge Policy – To ensure maximum security for the exhibits and equipment, no one will be allowed in the exhibit and/or event area without proper badge identification during show hours. All exhibitors must always wear credentials to gain entry to the event space.

Storage – There is no accessible on-site storage available during show days. If any supplies cannot safely or attractively remain in the booth, it is the exhibitor’s responsibility to arrange for daily storage. The storage of excess literature, product or packing materials and cases behind the exhibit back drape is strictly prohibited. A limited supply of literature and/or product may be stored within the booth area, if these materials do not block access to the utility service or appear unsightly from the aisle. No empty crates or cartons may be stored in, behind, or under any table or display in the show.

(D) Booth Display Type Regulations

    • All exhibit space must be arranged and constructed in accordance with the guidelines, provisions, and limitations outlined here.
    • All exhibitors must comply with the maximum permitted ceiling height & exhibit dimension details. Height Restrictions:
        • Linear Booths (10×10) – Maximum height is 8ft
        • Perimeter Booths (5×5 or 10×10 or 10×20) – Maximum height is 10ft
        • End Cap / Peninsula Booth (10×20 or 20×20) – Maximum height is 8ft
        • Island Booth (20×20 or larger) – Maximum height is 10ft

Linear Booth or Inline Booth (10×10) – Linear booths, also called “inline” booths, are arranged in a straight line and usually have neighboring exhibitors on their immediate right and left, leaving only one side exposed to the aisle

    • The maximum back wall height limitation is eight feet (8ft) (2.44m).
    • Regardless of the number of linear booths utilized, e.g. 10’x20′ (3.05 m. by 6.10 m.), 10’x30′ (3.05 m. by 9.14 m.), 10’x40′ (3.05 m. by 12.19 m.), etc. The maximum height of 8′ (2.44 m.) is allowed only in the rear half of the booth space (the back 5′), with a 3′ height restriction imposed on all materials in the remaining space forward to the aisle.

Corner Booth (10×10) – A Corner Booth is a Linear Booth at the end of a series of linear or in-line booths with exposure to intersecting aisles on two sides.

    • All guidelines for Linear Booths apply.

Perimeter Booth (5×5 or 10×10 or 10×20) – A Perimeter Booth is a Linear Booth that backs to an outside wall of the exhibit facility rather than to another exhibit.

    • All guidelines for Linear Booths apply to Perimeter Booths except that the maximum back wall height is ten feet (10ft) (3.048m).

End Cap / Peninsula Booth (10×20 or 20×20) – An End Cap configuration is an in-line (linear) booth placed in the position of a Peninsula.

    • The maximum back wall height allowed is 8ft (2.44m).

Island Booth (20×20 or larger) – An Island Booth is any size booth exposed to aisles on all four sides.

    • Branding, logos and graphics are not permitted over the ten-foot (10ft) (3.048m) height restriction.