Cynthia Maller is Head of 3D Creative Technology at Walmart, and three of its digitally-native brands: Hayneedle, Art.com and Allswell. She is also a Certified Emotional Intelligence (EQ) Practitioner. Her focus is strengthening and scaling the three pillars of 3D in retail: inspiring aesthetics, visual integrity and operational excellence. She believes that every one of us has the talent and capability to add value to immersive commerce, and to be a builder, a citizen and a purveyor in the Metaverse. This drives her commitment to peer education, advocacy and invention. When she’s not at work, she’s on the ice, feeding her passion for figure skating. Her drive to try new things, to push herself, both in commerce technology and on the ice, is guided by the words of Erin Hanson, “What if I fall? Oh, but my darling, What if you fly?