Michael Smith is the Design Technology Research and Development Manager for Ford Motor Company. In this role, he leads a team responsible for researching, evaluating, and implementing the latest digital tools and immersive technology (both hardware and software) into Ford’s design process. With more than two decades as a designer in the auto industry and an unrelenting passion for innovative design technology, Smith has been a leader in demonstrating new ways that immersive tools can enhance the creative process.

Since joining Ford Motor Company in 1999, Smith served as a studio designer. In this role, Smith worked in various areas including Ford trucks, advanced design and Lincoln. Throughout his career, Smith has served as the lead exterior designer on a number of vehicles, including 2015 Ford Expedition, 12th generation Ford F-150, 2008 Ford F-250 Super Duty, and 2006 Super Chief concept truck.

Smith earned a Bachelor of Science degree in Mechanical Engineering Technology from Gannon University and a Bachelor of Fine Arts in Transportation Design from the College for Creative Studies in Detroit.