Blair MacIntyre is Global Head of Immersive Technology Research for JPMorganChase. His team seeks to understand how these technologies can be used effectively to benefit the company, its employees, and customers. He is on leave from Northeastern University, where he is a Professor in the College of Art, Media, and Design and in the Khoury College of Computer Sciences. He has been doing AR research since 1991, and founded the Augmented Environments Lab at Georgia Tech in 1999 where he was a Professor until 2022. He has been working on bringing AR to the web since 2008, including spending 2016-2020 at Mozilla working on web-based AR/VR. His research is currently focused on using distributed, social mixed reality to support online conferences, meetings, and teaching. He has worked on AR systems in military, industrial, enterprise, educational, and gaming domains, and consults on technical, design, and legal issues in AR.