As an Innovation and Emerging Technologies Lead, Laura Longworth specializes in Virtual and Augmented Reality technology integration and development. She is passionate about advancing the use of virtual and augmented reality technology for business enterprise solutions and identifying areas of the business that emerging technology can serve the greatest impact. Throughout her career she has enabled businesses to leverage immersive technology for product visualization, customer collaboration, marketing experiences, manufacturing optimization, and global collaboration. She is highly experienced in integrating this exciting technology into applicable product development processes while also strongly passionate for the unbridled creativity and unique experiences that the virtual world offers.