Mark is the Executive Director of the Augmented Reality for Enterprise Alliance (AREA). The AREA is a membership funded alliance, helping to accelerate the adoption of Augmented Reality (AR) through a comprehensive ecosystem.

With a focus on creating value and ROI for its members, his goal is to develop a robust and active ecosystem for AR. His background includes a strong interest in mobile, AR, VR, and IoT and he is excited to work with enterprises, providers and research organizations to the benefit and growth of AR within the enterprise.