A high performing leader, Michelle Pacynski shapes – and reshapes –the beauty and retail industry with leading innovations and new ways to discover. Leading the retailers’ team of global digital innovators, she oversees work that connects digital and physical shopping journeys with leading technology to create differentiated, relevant guest experiences. She also serves as Fund Advisor for Prisma Ventures, Ulta Beauty’s digital innovation fund set to shape the future of retail and light the way for tomorrow’s visionaries.

In 2023 she was awarded Retail Partner of the Year by Vendors in Partnership (VIP) and Brand Innovators Industry Innovator Award in Retail. Michelle is proud to be a solution provider driving innovative work supporting the retail ecosystem and pushing Ulta Beauty, as well as the entire beauty category, into the next generation through strategic partnerships with transparent communication.