IA’s Senior Director, Design Technologies and Principal Guy Messick has over 30 years of experience as an architect, technologist, and thought leader. Focused on understanding the connections between design and emerging technologies, he guides IA’s adoption and use of innovative technologies across the firm and with clients. As such, Guy is pioneering IA’s IAXR service line, embracing the metaverse and developing bespoke, branded experiences for companies within Extended Reality. His expertise also spans into Generative IA, BIM data mining and knowledge management, business intelligence, 3D laser scanning, and advanced virtualizations.