Michael Hammond is an experienced product designer who has worked with various well-known brands for 20 years including Trek, Panasonic, Mattel, and Stryker. Recently, he has been focusing on leading a team at Trek that is driving the company's transition to a 3D/digital future. Michael has been exploring virtual reality and rendering tools for almost a decade and has successfully incorporated new visualization technology into both product development and production content creation. His background in industrial design and digital visualization has equipped him with the technical skills and leadership abilities needed to tackle challenging projects and push the boundaries of what is possible in the cycling industry as a whole.