Case Study – The Store as a Spatial Operating System: Designing AI and XR Around the Retail Frontline (Macy’s)

Retail colleagues often have to step away from customers to find information across disconnected systems. AI and spatial computing can bring that intelligence directly into the environment where work happens. This session examines retail applications across guided selling, store operations, workforce training, and experience visualization. It explores how spatial experiences can support colleagues while protecting their attention and judgment. Attendees will gain a practical framework for deciding when XR creates measurable value and when a simpler interface is more effective.

Attendees will learn:

• Identifying retail problems that benefit from AI and spatial computing

• Designing spatial experiences around frontline workflows and human judgment

• What enterprises can address to move XR initiatives from pilot to production