Case Study – Mainstays Kids Enhanced PDP Program, From Pilot to Turnkey Enterprise System (Walmart)

In this session, Cynthia Maller and Jaime Farrell from Walmart’s 3D Creative Technology team share how they scaled enhanced product detail page (PDP) content for nearly 700 SKUs by generating thousands of assets from a small set of 3D master scenes.

Originally developed for the Mainstays Kids brand launch, the team used digital twins to create a system that could rapidly produce consistent, brand-aligned imagery across entire product collections. This approach not only enabled scale, but also unlocked high-impact capabilities such as “View in 3D” and “View in Your Space,” which help customers evaluate products at the most critical moment in the purchase journey.

But the real story is how this scaled beyond the pilot.

Rather than producing one-off assets, the team designed a system. Built on standardized environments, fixed logic, and modular product swaps, the program was fully operationalized and delivered as a turnkey solution that could be handed off and deployed by other teams across the company  without reinvention.

This session focuses on what it actually takes to move from pilot to enterprise deployment, including system design, cross-functional alignment, and building a repeatable model that can be applied across categories and teams.