Case Study – Beyond the Screen: Designing Disney+ for XR

As Disney+ moves beyond the screen and into XR, how do you design a viewing experience that feels just as immersive as the story itself?

This case study explores the experience design decisions behind Disney+’s venture into XR and the development of immersive viewing environments that transport the fans to some of the most iconic story worlds.

The session examines how the team balanced immersion, storytelling, and viewer comfort while building distinct experiences for these emerging XR devices.