Case Study - The VR Market Has Shifted — So Has the Path to Scale (Johnson & Johnson MedTech)

Description

The enterprise VR program path is well-worn by champions who ideate, pilot, and scale alongside a helpful VR vendor. But what happens when your program outgrows that vendor? When a new market emerges, integrated architecture partners are often required to help stand up a program. As the market matures and stabilizes, specialist vendors emerge that perform each role within the architecture better than a generalist can. This talk explains why an integrated partner is useful for a nascent program yet becomes a chokepoint for a mature one, and how the market has reached a point where switching to a modular architecture is not only feasible but also more viable and desirable.

Session information

Date: Thursday, October 15, 2026

Time: 10:45 AM – 11:10 AM Eastern Time

Location: Atrium Ballroom A

Track: Main Stage · Format: Case Study