David Yin
2026 Speaker

David Yin

ARTech Product Manager

Peterbilt Motors

About

David Yin is Peterbilt Motors Company ARTech Product Manager. His career includes previous positions in Peterbilt Product Engineering as a Mechanical Engineer, PACCAR Quality as a Six Sigma Black Belt, Peterbilt Customer Service as a Compliance Manager, and a Publications Manager. As the Compliance Manager, David was responsible for maintaining Peterbilt’s compliance with the TREAD Act. His education includes a Master of Business Administration from the University of North Texas and a Bachelor of Science in Mechanical Engineering from Texas A&M University – College Station. David is the primary inventor of the patent for Peterbilt ARTech – an application that uses Augmented Reality for Service Technicians. Married in 2009 to Ellie Yin; have two daughters, Sophia and Lily. David is also the father of Zachary Yin. Using Augmented Reality in Field Service to Reduce Service Costs | https://www.ptc.com/en/resources/digital-download/peterbilt-empowers-dealership-technicians-with-ar

2026 Sessions

Oct 134:20 PM5:05 PM
Main StagePanel

(Panel) Return on Technology: Measuring the Success of AI, XR & Digital Twins

Atrium Ballroom A

While many organizations have validated AI, XR, and digital twin use cases, translating early success into sustained investment – especially amid economic uncertainty and workforce upheaval – requires clear, defensible ROI. In this session, enterprise leaders share best practices for defining, measuring, and communicating the business value of emerging technologies. Topics include prioritizing measurable use cases, capturing both quantitative and qualitative impact, managing stakeholder expectations, and more: Success criteria : Establishing baselines; aligning technical metrics with business KPIs (productivity, revenue, cost) Use case selection : Prioritizing use cases with measurable outcomes, accessible data, and low integration overhead  Data capture & KPIs : Capturing reliable data, connecting to analytics systems, and tracking outcomes like time-to-proficiency, error reduction, and downtime avoidance Cost modeling : Evaluating total cost of ownership vs. projected savings and revenue  Indirect value : Incorporating qualitative factors like employee experience, safety, and engagement  Benchmarking : Comparing results against legacy processes, alternatives, and industry benchmarks  Communicating the business case : Translating results into financial terms (ROI, payback period, NPV) Managing expectations : Setting realistic timelines for early results vs. scaled impact Organizational enablers : Role of executive sponsorship, internal champions, and cross-functional alignment