Jon Gurney Bell
2026 Speaker

Jon Gurney Bell

R&D Innovation & Strategy, UPS ATG (Advanced Technology Group)

UPS

About

Jon leads R&D strategic innovation at UPS’s Advanced Technology Group (ATG) where he focusses on understanding customer needs and behaviors for both today and tomorrow and how innovation, decision making, and collaboration can be applied and scaled to solve problems for the UPS smart logistics network. Areas of Expertise ✦ Customer Behavior ✦ Innovation Research and Design ✦ Solution Development & Delivery ✦ Machine Learning & AI/GenAI

2026 Sessions

Oct 1410:10 AM10:35 AM
Main StageCase Study

Keynote - Step into the future of logistics with UPS - See How UPS is Designing the Logistics Network of the Future with RFID - Creating a Package with a Brain & Voice

Atrium Ballroom A

Join us for an exciting and forward-looking event exploring how UPS is using RFID technology to transform global supply chains through greater visibility, automation, and real-time intelligence. Discover how UPS is leveraging RFID to create smarter, faster, and more efficient logistics operations for their customers. This keynote will highlight how UPS is helping organizations overcome traditional supply chain challenges while accelerating innovation across complex logistics networks. Attendees will gain insight into emerging trends, real-world applications, and the strategies driving the next generation of connected supply chains. Event highlights include: The future of RFID-enabled logistics Real-world UPS innovation and deployment strategies Smarter operations through automation and visibility Accelerating RFID adoption and business value RFID and AI Models Live Q&A with UPS leaders and industry experts Don’t miss this opportunity to explore how UPS is powering the future of intelligent logistics and connected supply chains.