(Panel) A New Shared Reality: Redefining Design, Viz & Engagement with AI, XR & Digital Twins
Atrium Ballroom B
AI, XR, and digital twins are reinventing the way we design, visualize, and interact with products, data, and the built world; while the spatial age is redefining customer experience as we know it. Explore the next frontier of visualization and commerce as practitioners share how they’re delivering real-world impact: 1) Design & operational visualization: Accelerating design cycles, enhancing collaboration, and optimizing lifecycles. 2) Customer engagement & growth: Reaching new audiences, boosting sales, and unlocking deeper consumer insights. Topics include: – Workflow integration : Embedding AI/XR into enterprise systems to iterate faster, reduce waste, and shorten time-to-market – Collaborative design : Real-time 3D collaboration to improve decision-making and stakeholder alignment – Reality capture & 3D pipelines : Converting physical spaces and CAD/BIM/scan data into immersive assets with photogrammetry, LiDAR, no-code/generative 3D tools, etc. – Simulation & planning : Using digital twins and real-time data for layout optimization, scenario modeling, and process simulation – Insight-driven decisions : Making complex data intuitive and actionable; VR-based data capture – Next-gen customer experiences : From product visualization and configuration to virtual try-on and immersive commerce – AI-powered personalization : Recommendation engines and AI assistants for tailored discovery, education, and customer support – Business impact & scaling : Tracking engagement, conversion, and other metrics; building sustainable content and governance workflows
