Case Study – When AI Leaves Its Lane: How Technologies Mutate, Migrate, and Create Breakthrough Innovation (Coca-Cola)

Innovation accelerates when technologies escape the boundaries they were designed for. In an AI‑driven enterprise, ideas no longer stay in their original lanes—they mutate, migrate, and recombine in unexpected ways. This session explores what happens when tools built for one environment are intentionally deployed in another, creating entirely new forms of value. Drawing from cross‑industry experimentation and enterprise case studies, we’ll examine AI as the catalyst that allows innovation to behave more like biology than engineering. Attendees will gain insight into how breakthrough innovation emerges—not from optimization, but from letting ideas evolve beyond their intended habitat.