Case Study – Finding 7,000 Needles: How AstraZeneca Scaled AR Wayfinding

Finding the right valve or sample port can feel like hunting for a needle in a haystack, until AR turns that haystack into a map. AstraZeneca built and scaled an internal augmented reality wayfinding solution that maps more than 7,000 assets and guides technicians and QC personnel precisely to the point of work. This talk shares how we moved past pilot purgatory, what “good enough” looks like, and why the least flashy solution often delivers the biggest operational impact.