AR/VR for Sales in the Age of Social Distancing: Mars Case Study

A two-fold case study perfect for social distancing and beyond: It took Mars only 10 weeks from kickoff to in-store demo for Mars Augment, a project that not only reduces travel and contact in the time of Covid-19 but also eliminates waste, with ramifications beyond the pandemic through which we’re currently living. Hear EWTS 2020 speaker Mark Christianson describe how Mars has been implementing augmented as well as virtual reality for sales at “zero distance to the customer” and remote training.