by Emily Friedman | Jun 16, 2021 | By Application
Immersive training, including AR-enabled over-the-shoulder coaching and virtual simulations, was one of the top enterprise XR use cases before COVID. When the pandemic put a halt to travel and in-person classroom learning, the benefits of AR/VR for training only shone...
by Emily Friedman | Jun 4, 2021 | By Technology
We don’t make it a habit of closely following consumer XR news, but it’s undeniable that the pandemic has accelerated AR/VR awareness among consumers, in particular the use of Oculus VR headsets and (mobile) AR shopping apps. So, what does growing consumer comfort...
by Emily Friedman | Jun 2, 2021 | By Application
When you think of immersive technologies in Sales and Marketing, what do you picture? Using your smartphone camera to place pieces of virtual IKEA furniture in your home? When it comes to applications for XR in marketing, it’s not all mobile AR and virtual...
by Emily Friedman | May 26, 2021 | By Technology
With 500 shoulder exoskeletons across 6 North American vehicle assembly plants, Toyota is perhaps the most successful use case of industrial exoskeletons to date. How has Toyota succeeded where others have yet to do so? In this video from EWTS 2020, Toyota’s...
by Emily Friedman | May 11, 2021 | By Industry
A history-making asteroid sample on its way back to Earth, the search for ancient life on Mars, plans for the first fully commercial flight to space…these are just some of the exciting recent developments out of NASA. But for millions of women, girls and people...
