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Augmented Enterprise Summit Oct 13–15, 2026 Β· Atlanta, GA
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Robotics, Digital Twins, and Spatial Computing Are Starting to Work as One System

Robotics, Digital Twins, and Spatial Computing Are Starting to Work as One System

by Emily Friedman | Sep 30, 2026 | By Technology

Robotics, digital twins, and spatial computing are usually discussed as separate technologies, but in practice, the boundaries are starting to blur. Together, these technologies are creating a tighter loop between the digital and physical world. The digital twin is no...
How AI Is Reshaping Product Innovation Before It Even Exists

How AI Is Reshaping Product Innovation Before It Even Exists

by Emily Friedman | Aug 31, 2026 | By Technology

Product innovation has always involved a certain amount of guesswork. Engineers, scientists, designers, and operations teams rely on the best available information to develop prototypes, test ideas, learn from the results, and iterate. The cycle is often slow and...
XR in Automotive: How Automakers Are Using XR, Digital Twins, and AI

XR in Automotive: How Automakers Are Using XR, Digital Twins, and AI

by Emily Friedman | Jul 29, 2026 | By Industry, By Technology

Automotive companies have been on the cutting edge of emerging technology adoption for a decade now. As an industry, automotive is a perfect example of how technologies like extended reality, digital twins, and artificial intelligence can transform not just individual...
Robotics: Where Digital Twins and Physical AI CollideΒ 

Robotics: Where Digital Twins and Physical AI CollideΒ 

by Emily Friedman | Jul 14, 2026 | By Technology

Why Physical AI Needs Digital Twins If physical AI is going to work in the real world, enterprises need a way to test it before it takes action. That may sound obvious, but it’s one of the biggest challenges facing AI in physical environments.  Software AI can be...
Designing Augmented Reality at Walmart: A Conversation with Yuanhao Zhu

Designing Augmented Reality at Walmart: A Conversation with Yuanhao Zhu

by Emily Friedman | Jun 24, 2026 | By Industry, Editorial

We had the opportunity to speak with Yuanhao Zhu, a UX designer crafting the future of digital retail through immersive technology, AI, storytelling, and human-centered design. At Walmart, her work spans AR shopping, inspiration-led discovery, dynamic showroom...
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Augmented Enterprise Summit Augmented
Enterprise Summit

The longest-running, most comprehensive event dedicated to the business and industrial applications of XR or extended reality, AI, digital twins, and related emerging technologies.

October 13–15, 2026
Atlanta, GA

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