by Emily Friedman | May 20, 2024 | By Application
While using XR for training, remote support, and design has become standard practice in many organizations across industries, one lesser-known application could blossom as consumer awareness of extended reality grows: PR (Public Relations).For several years now,...
by Emily Friedman | May 9, 2024 | By Application
Some lesser-known XR applications are beginning to make headlines. Discover three up-and-coming use cases for extended reality or spatial computing in business and industry:Research / Data CollectionIn 2019, Bayer used voice and smart glasses from Iristick to enable...
by Emily Friedman | Apr 16, 2024 | By Technology
I recently tried the Apple Vision Pro. In one experience, a prehistoric setting opened up in front of me. A butterfly flew out of the scene and, when I put out my hand, landed on my index finger. What surprised me was that I really expected to feel something, some...
by Emily Friedman | Apr 2, 2024 | Editorial
2024 is turning out to be the year that the questions changed. Let me explain: Over the past five years of my career implementing extended reality in heavy industrial environments like mills and factories, I’ve been asked many questions like: “Why do we...
by Emily Friedman | Mar 20, 2024 | By Technology
Now that Apple Vision Pro has enterprise device management, more companies will likely buy and experiment with the headset. Business technology leaders should take note because early adopters are already learning critical UX and other lessons. Apple’s first headset...
