by Emily Friedman | Jul 26, 2024 | By Application
Petrobras ASSET VISUALIZATIONIn December 2023, it was announced that Halliburton would be developing a digital twin system for Petrobras’ giant pre-salt field offshore Brazil in order to help “reduce expenditure, accelerate production, and improve crude oil recovery...
by Emily Friedman | Jul 8, 2024 | By Technology
AB InBev – OPTIMIZING OPERATIONS Around 2023, it was revealed that the brewer was working with Microsoft to create digital twins of its breweries and supply chain in order to monitor assets and processes in real time. The digital twins reflect the “complex...
by Emily Friedman | Jun 24, 2024 | Editorial
AWE USA went down last week in Santa Clara. Here are some of the most publicized enterprise-related announcements and developments that took place around the big XR event. LENOVOAhead of AWE, Lenovo announced the availability of its new ThinkReality VRX all-in-one VR...
by Emily Friedman | Jun 5, 2024 | By Application
I recently reviewed many enterprise use cases of AR/VR/MR (XR) for marketing and sales from between approximately 2017 and today, parsing out eight specific applications of extended reality technologies for marketing and sales including exemplary use cases: Augmented...
by Emily Friedman | May 20, 2024 | By Application
While using XR for training, remote support, and design has become standard practice in many organizations across industries, one lesser-known application could blossom as consumer awareness of extended reality grows: PR (Public Relations).For several years now,...
