by Emily Friedman | Jun 5, 2024 | By Application
I recently reviewed many enterprise use cases of AR/VR/MR (XR) for marketing and sales from between approximately 2017 and today, parsing out eight specific applications of extended reality technologies for marketing and sales including exemplary use cases: Augmented...
by Emily Friedman | May 20, 2024 | By Application
While using XR for training, remote support, and design has become standard practice in many organizations across industries, one lesser-known application could blossom as consumer awareness of extended reality grows: PR (Public Relations).For several years now,...
by Emily Friedman | May 9, 2024 | By Application
Some lesser-known XR applications are beginning to make headlines. Discover three up-and-coming use cases for extended reality or spatial computing in business and industry:Research / Data CollectionIn 2019, Bayer used voice and smart glasses from Iristick to enable...
by Emily Friedman | Apr 16, 2024 | By Technology
I recently tried the Apple Vision Pro. In one experience, a prehistoric setting opened up in front of me. A butterfly flew out of the scene and, when I put out my hand, landed on my index finger. What surprised me was that I really expected to feel something, some...
by Emily Friedman | Apr 2, 2024 | Editorial
2024 is turning out to be the year that the questions changed. Let me explain: Over the past five years of my career implementing extended reality in heavy industrial environments like mills and factories, I’ve been asked many questions like: “Why do we...
