Why We Need to Adjust Our Expectations for VR

Why We Need to Adjust Our Expectations for VR

With last month’s announcements of Meta Quest 3 and Apple’s first mixed reality headset, now is a good time to get candid about the UX of XR. While the user experience has dramatically improved since “modern efforts” to build XR devices began over a decade ago, it...
What Apple Vision Pro Means for Enterprise

What Apple Vision Pro Means for Enterprise

After years of speculation and delays, Apple revealed its first XR device yesterday. Apple Vision Pro is a highly impressive first-generation headset that appears to seamlessly blend the real and digital. Here are some observations and first thoughts on what...
Top Enterprise XR News from AWE 2023

Top Enterprise XR News from AWE 2023

AWE USA went down last week in Santa Clara. Here are some of the most publicized enterprise-related announcements and developments that took place around the big XR event. LENOVOAhead of AWE, Lenovo announced the availability of its new ThinkReality VRX all-in-one VR...