Why We Need to Adjust Our Expectations for VR

Why We Need to Adjust Our Expectations for VR

With last month’s announcements of Meta Quest 3 and Apple’s first mixed reality headset, now is a good time to get candid about the UX of XR. While the user experience has dramatically improved since “modern efforts” to build XR devices began over a decade ago, it...
What Apple Vision Pro Means for Enterprise

What Apple Vision Pro Means for Enterprise

After years of speculation and delays, Apple revealed its first XR device yesterday. Apple Vision Pro is a highly impressive first-generation headset that appears to seamlessly blend the real and digital. Here are some observations and first thoughts on what...