by Emily Friedman | May 3, 2023 | By Technology
Though the term metaverse was invented before they were born, Gen Z is being called “the metaverse generation.” They’re also described as the “most ethnically diverse” generation, the most “entrepreneurial” generation, and the “loneliest” generation. But what do Gen...
by Emily Friedman | Apr 20, 2023 | By Application
A convergence of advancements around data collection, artificial intelligence (AI), computing power, and immersive visualization are enabling next-generation digital twins: Highly detailed, interconnected, persistent, and collaborative digital replicas of products,...
by Emily Friedman | Apr 12, 2023 | By Technology
With headlines like Mark Zuckerberg Quietly Buries the Metaverse, VR is dead, the metaverse is dead. Maybe. and The Metaverse is Dead. Long Live the Metaverse, it can be nearly impossible to get a good read on the current status and long-term viability of the...
by Emily Friedman | Apr 4, 2023 | By Technology
We’re still trying to define the metaverse, and with some companies seemingly halting their metaverse efforts, enterprises want to know if the metaverse is or is not the next big thing. It is, but we need to adjust our expectations and timeline—the metaverse is...
by Emily Friedman | Mar 23, 2023 | By Industry
Automotive companies have been on the cutting edge of XR adoption for nearly a decade now. As an industry, automotive is a perfect example of how AR/VR/MR (XR) can transform an entire sector. Here are the many ways car brands are using immersive technologies...
