Editorial
Why You Need an XR-Specific MDM and Other XR Market Observations with ArborXR’s Brad Scoggin
We had the opportunity to speak with Brad Scoggin, Co-founder and CEO of ArborXR, covering the company’s origins, XR adoption challenges, the evolving XR ecosystem and, more. This interview has been edited for length and clarity. Emily Sitnikova: Could you first give us a little background about yourself? Brad Scoggin: Sure. I’m one of three founders at ArborXR, also the CEO, and originally from Oklahoma. I live in Southern California. I’ve got five kids. I went to University of Oklahoma and got a business degree, and then was actually in nonprofit work for seven years, which is a weird background for a tech founder. In 2016, I jumped into VR, so we’re right at about nine years and I’m going to milk it for the next two years and say we’re at 10 years in VR. We entered VR in location-based entertainment because we were excited for VR to make a difference in the world, and then were able to make the shift into enterprise in 2021. Emily: Great. So, where does the name ArborXR come from? Brad: It’s funny, you would think more people would ask us that. First, you have to understand our vision: Part of that vision is we […]
11 min read
